On Wednesday (July 26), AMMO, Inc., the proprietor of GunBroker.com and a dominant producer of high-quality ammunition and components, confirmed that Jared Smith will step into the role of the firm's new Chief Executive Officer.
"We are thrilled to welcome Jared Smith as the new CEO of AMMO and GunBroker.com, and he will also join our board of directors," expressed Fred Wagenhals, the current CEO and Chairman of AMMO. "In my continuing role as Executive Chairman of both AMMO and GunBroker.com, I will also provide strategic counsel to the company and Jared during this transition period. Jared has been with us since January 2023, acting as AMMO’s President and Chief Operating Officer."
Boasting 17 years of experience in the firearms and ammunition industry, Smith had a productive stint of over five years at Fiocchi of America, a renowned ammunition manufacturer with operations in Arkansas. He served in various capacities there, including Director of Procurement and Supply Chain, and later Vice President of International Strategy and Development. Smith, as Fiocchi’s General Manager, was responsible for distinct manufacturing processes, supervision of three acquisitions, and a swift three-year revenue increase from $95 million to over $200 million.
Wagenhals explained, "Since founding AMMO in 2016, it was my plan to find a successor for my role as CEO. Once I had the opportunity to interact with Jared, it was evident that he had the ability to elevate our company further. The CEO Succession Committee shared my sentiments. Jared's outstanding leadership and deep understanding of our targeted market, coupled with his dedication to enhancing and growing AMMO and GunBroker.com, makes him an asset. He's fully prepared to leverage our talented workforce and technological differentiators in the market."
Born and raised in Arkansas, Smith attended Bryant High School and further completed his undergraduate and postgraduate degrees in business from the University of Arkansas
Upon his appointment, Smith said, "I am privileged to step into the role of CEO and anticipate leading the company, our senior leadership, and the board towards perpetuating our industry's evolution. My career spanning nearly twenty years in the firearms and ammunition industry has allowed me to acknowledge the unique positioning of AMMO and GunBroker.com. I joined the team, seeing the immense potential in the operations, the scope for innovation, transformation, and the company's continued growth."
AMMO's main offices are located in Scottsdale, Arizona. It produces a wide range of products suitable for different needs, including law enforcement, military, sport shooting, and self-defense. GunBroker.com stands as the most extensive online platform specializing in firearms, hunting, shooting, and related items.
Established in 2016, AMMO, Inc. is a public entity listed on the NASDAQ stock exchange with the ticker "POWW."
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